The Helen of the West deserves a clean home.

Why this matters. Every wrapper. Every bottle.

When plastic ends up in a drain or a river instead of a bin, it does not just disappear. It collects rainwater, and that water becomes a nursery for the Aedes aegypti mosquito. That is the same mosquito that spreads dengue, chikungunya, and Zika across the Caribbean. The Pan American Health Organization tracks dengue cases climbing year over year in our region. The plastic problem is also a public health problem.

And what does not sit in a drain washes out to sea. Our reefs, the same ones you see from Soufrière, the same ones the Pitons watch over, are slowly being smothered. Tourists call this island the Helen of the West because she is beautiful. Beauty needs caretaking.

What you can do today. It is small, and it is real.

• Do not drop wrappers, cups, or bottles in drains, gutters, or rivers, not even small ones.
• If you see plastic in a drain near your home, fish it out. You just stopped a hundred mosquitoes.
• Empty standing water from old containers, tires, and buckets at least once a week.
• Carry a reusable water bottle. Saint Lucia's tap water is safer than most visitors realize.
• Sort what you can. Massy and CPJ Fresh Market both run plastic recycling drop off points.
• Talk about it. The biggest leverage you have is reminding the people around you.

The C-Pops commitment. Sustainable by 2028.

We make our cheesecake push pops in La Clery and ship them across the island. Every one of those comes with a small piece of plastic. We are not pretending that is neutral, because it is not. So here is our plan, with a deadline we are publishing openly. We want the progress to be visible to everyone, every step of the way.

1. 2026

   Audit, then switch the easy wins

   • Map every material that touches a C-Pop, from wrapper to cup to lid to label to transport tray.
   • Replace single use plastic shipping ties and shrink wrap with paper based alternatives.
   • Print the recyclability of every component on the packaging.
2. 2027

   Redesign the push pop

   • Move from rigid PP and PE plastic to certified compostable bio PLA or pulp fibre tubes.
   • Source label adhesives from food grade plant resins. No PVC.
   • Pilot a returnable cup program at Massy partners. Bring it back, get a discount.
3. 2028

   Fully sustainable across the catalog

   • One hundred percent of packaging is compostable, recyclable, or returnable in Saint Lucia's existing waste streams.
   • Local first ingredient sourcing. Cocoa, vanilla, fruit purées, and dairy from Caribbean producers wherever possible.
   • An annual sustainability report published on this page so you can verify the progress yourself.